A RESEARCH PAPER ON BRAND BUILDING IN SMES



The following are some of the key take-away of the paper (managerial implications): a) Standard Agency approach (lengthy branding projects) for corporate brand building from the side of consultants do not apply for SMEs and that they need processes with shorter cycles...

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T SHIRT THAT TELLS IT’S TIME FOR CREATIVE MARKETING – @ INNOFEST 2015



It’s a simple yet we found it stealing the eye-balls....

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DIFFERENCE BETWEEN BRANDING AND ADVERTISING!



In the world where Branding and Advertising are defined by numerous people in countless ways, its obvious to get uneasy to stand with a clarity on their essence and basics....

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SURVEY ON PERCEPTION OF BRANDING



It was a great pleasure and insightful for us to interact with number of start-ups and discuss about their branding challenges, methodologies and feasibilities...

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5 STEPS OF STARTUP BRANDING



Startup Branding is a very less practised or even less thought of for various reasons. And so we’d like to throw some light on Branding for Startups....

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