It was a great pleasure and insightful for us to interact with number of start-ups and discuss about their branding challenges, methodologies and feasibilities. We have used this great opportunity to take up a survey on perception of branding from 30 organizations (entrepreneurs and mangers from the organizations) and here are the derived results:
A very major portion of the organizations believed that Branding as a strategy helps their organization in growing up.
While majority of the people understood that Branding is not expensive, some perceived branding as an additional cost to marketing and as an expensive advertising.
56% organizations think branding is a complicated process and 44% organizations think branding is necessarily not a complicated process.
Approximately 60% (59%) understood that branding is much more than graphically well designed logo, brochure and website. 17% thought branding is just graphic designing because that’s what all consumers will see and evaluate to buy their products or services.