FOUR TIPS TO HAPPY PITCHING



When it comes to pitching, its all about presentation skills. We, at Window Square had a decent amount of pitching sessions, that churned out well and some didn’t. Nevertheless we understood that pitching is first significant step towards relationship management and also plays un-ignorable role in grabbing the accounts and getting more business to the organization. Having experienced the good and bad we’re here to speak on them:


Presentation tips for your business:


1) Do the research: It’s always good to do research (at least online) about the prospect to understand the business and its requirements. It’s like listening before you speak; when you listen you can speak more appropriately in the lines of their expectations.


2) Draw a flow chart: before diving into slide preparation, we need to have a clear idea about the purpose of presentation, what do we want them to understand and the call for action. And then, map the flow of the presentation.


3) Craft the presentation: Every organization have their own crafting styles, irrespective of style, I can tell you some cognitive facts:


a) No audience is capable of taking more than 3 or 4 points into their short-term memory lanes. So you better don’t overwhelm your presentation with so many bullet points.


a) No audience is capable of taking more than 3 or 4 points into their short-term memory lanes. So you better don’t overwhelm your presentation with so many bullet points.


c) Stick to your brand’s colour palette subtly, this helps in interacting with the audience subconscious thought process.


d) Create a single sentence description for your every offering, something that can fit in a 140-char twitter post.


e) It’s always good to have appropriate statistical figures on your finger tips which reflects your knowledge and exposure on the field.


4) Don’t forget the heart of your proposal:


a) Benefit: We need to present the direct benefit the client would get. Give them a clear what would be the benefits to their organization through your services. You can also showcase the negative effect of your competitors. This makes your product look reliable.


b) Credentials of the proposal: This is to make them understand how the benefits are generated for them. Establish the credentials of your offer by detailing how the benefits will be actualized by the delivery.


c) Demonstrate value: This will answer why they have to choose your service. Demonstrate the value of your offer/service to the client.


We hope that this presentation will help you in fostering your business. Your feedback and comments would encourage us to come up with more and better contribution to this world, do take a care to leave your comments below.



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