Startup Branding is a very less practised or even less thought of for various reasons. And so we’d like to throw some light on Branding for Startups. The below Step1 & step2 help you to reinforce the best basics of branding, they can be started as early as possible, even much before you kick start your own company.
Search the meaning of ‘Brand’ &’Branding’ in wiki and google as much as possible till you get a basic understanding of what does the words Brand & Branding mean.
Study at least one Branding book;
Some of the best Branding related books are here:
i) Prepare your B-plan (Search for Business Plan templates or a much simpler one, Business Canvas Model). This plan should include the following:
a) Purpose of the business
b) Define your target audience, List the audience necessities and Promise to the consumers
c) Vision, Mission, Driving Forces (how do you deliver the promise), Points of Parity and differentiation and Competitor’s Analysis.